02
We may be changing the game,
but you’re driving the change.
For more than 25 years, Yamaha has led the industry in innovation. But
we can’t take all the credit. It’s our customers’ high expectations that
drive us to improve our game. And it’s your love of the water that inspires
our unwavering dedication to customer satisfaction. You expect boating
to get better, every year. And you have strong (and admittedly good) ideas
for how that should happen. So we’ve
been doing what any smart company
would do — we’ve been listening. You
asked for bass power that was stronger,
faster, cleaner and more fuel efficient.
We introduced the new V MAX SHO,
®
the world’s first 4.2-liter Super High
Output four stroke for bass boats. You asked for an offshore four stroke
that was much lighter and more fuel efficient. We launched the next
generation of Yamaha V6 four strokes. You were looking for more power
and lighter weight in the midranges. We responded with the new four
stroke F70. You asked for more portable power—and we redesigned
our F6 and F4. And that’s just for starters. Our catalog is full of new
innovations—all infused with Yamaha’s legendary reliability—and all
inspired by you. You see, we may be the game-changers, but you’re the
ones actually driving the change. So go ahead — turn the key.
Let’s discover something new.
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